This is the definitive sales training program that teaches men how to sell to women, women how to sell to men, and each sex how to sell more effectively to both. In this high-impact program salespeople learn to master the art of getting onto the customers’ agenda and how to determine customer-perceived value. They also learn how to earn their prospect’s business in forty-six seconds or less. It is assumed that salespeople understand the key steps in the overall sales process, but those can be included at the client’s request. This program is a best-fit for established salespeople or teams seeking to improve their closing ratios and maximize productivity. Some of the key learning objectives in this powerful program include:

• Why selling to women and selling to men requires distinctly different strategies and methods
• The evolutionary psychology behind how women and men make purchasing decisions
• Specific techniques and methods for selling to women
• Specific techniques and methods for selling to men
• The Four Reasons Customers Buy
• How to Cold Call without Cold Calling
• How to earn a prospect’s business in forty-six seconds or less
• How to double or triple closing ratios by asking The Magic Question
• Turning Customer Values into Purchasing Value
• How to utilize competitive recon to increase sales immediately
• Identifying customer type talk to close sales quickly and effectively
• Critical Thinking and advanced Questioning Skills
• Time and Self-Management strategies and techniques
• Goal Setting and Sales Forecasting methods to help salespeople exceed quotas consistently
• Customer retention strategies and methods

When women and men truly come to understand how to sell to one another, their approach to selling will be transformed, maximizing their performance. Contact Ron Stout today to create a customized program specific to your organizational needs, and see how your company’s sales can increase dramatically beginning immediately.